Everyone has a different method for writing a blog post and I could point you to several posts about this topic. But, here’s my 7 step process for how to write a blog post. It’s not perfect and I don’t follow this formula all the time. But when I’m in that content creating mood and feeling particularly motivated to build up my posts and schedule them out, this is the general method that I use.
When I have one of my good brainstorming days (and by good I mean sitting down with a calendar and jotting down notes with topic ideas), I can visualize at least one month’s worth of content. This hasn’t happened to me for awhile so now I’m lucky if I can get two weeks worth.
I like having enough content scheduled and ready to go so that I have a one week cushion. Sometimes this works out and sometimes it doesn’t. It all depends on how motivated I feel and how busy I am.
7 Step Process for Writing a New Blog Post
1. After writing down my topic ideas for the week, weeks, or month, I transfer those to a calendar page. This page is either just the month alone or it’s in an existing blog planner.
2. After logging into WordPress, I set up my drafts. At bare minimum, I include the working title, decide on a category and subcategory if applicable and then I add tags.
3. I then check my posts in the backend of WordPress to see how I’m doing visually. I want to try and keep similar posts scheduled for similar days. For example, Saturday I may try to post money saving tips. Friday is meant for fitness… that sort of thing. But, at the very least I try to stick with my own personal formula for content creation and publishing.
4. After all of my drafts are saved, I start working on content. This method works especially well if I have a series that I’m doing or if I’m writing about similar topics (frugal living, health, diabetes, etc.). Or if it’s a holiday themed type of post (round up posts for recipes, books, crafts).
Above you’ll see more of the posts that I have planned for my blogging series, in addition to the landing post (Blogging Along).
5. After writing at least a paragraph or two for a post, I’ll start considering images. If it’s a round up, I gather the images I want to use in the collage and head over to PicMonkey. For a regular post, I’ll look through my saved stock images or see what I can use from my own pictures. Once I’ve figured out what will work, I’ll head over to Canva.
6. After my image is ready (and I make sure that it’s a decent size for Pinterest), I put that into the post and keep on writing. I might take a break at some point so I can get away from the blog or because well, Squeaker comes first. And if she needs me, she needs me.
7. I keep editing and writing until the post is to my liking. Then it’s a matter of running it through the SEO check (I use the SEO plugin by Yoast) and thinking of a decent meta description. I save my draft (to see if I have my green light) and if it’s all good, I hit schedule.
For the most part, this is my general formula for writing a blog post. Exceptions to this rule are when I’m doing something for an ongoing series (Autism and Afterschooling, School with Squeaker) or a recipe because I plan those out in advance. Sometimes I’ll also break from this if inspiration hits me. I also use a different method for writing a sponsored post or a review post but I still want to give those posts a personal touch… because otherwise it’s just too wooden and methodical for my liking.
So that’s how I write a blog post… what about you?