Blogger burnout is something I’m quite familiar with, having experienced this with the numerous blogs I’ve had in the past.
Granted, my blogging style was slightly different as those blogs were more personal blogs than anything. And while I’d still consider this to be a personal blog, there’s far more going on than just being a personal blog. The Gift Guide, for example, has been a bit overwhelming and sometimes I wonder when I’ll find time to do the reviews for other products and books. Kori at Home, after all, wasn’t started as a review blog by nature so I didn’t want reviews taking over the content.
So what am I doing to prevent blogger burnout? Well, for starters I really should make more use of the scheduling feature. I do use the CoSchedule editorial calendar and that’s been very useful as well. This gives me a great visual layout of how I’m scheduling my posts by topic. I want to try and post certain topics on certain days and be consistent with that. For the most part, I’ve been able to stick with this.. but sometimes I just sit there and stare at the pile of drafts waiting to be refined and turned into finished posts.
What else am I doing?
Well, as many of us are aware, there’s more to blogging than just writing a post (finding images, editing said images, writing content, researching the topic, etc.) and publishing it on the blog. Afterwards, you want your content to get seen so that requires time for social media promotion. Admittedly, this is one area that bogs me down at times. I’m in numerous Facebook groups specifically for promoting over social media but I also want to try and do some of that on my own.
CoSchedule has a great built-in feature, that I especially love when I’m promoting giveaways, to post automatically to Twitter and Facebook.
Another way I’ve helped myself, is by signing up for CoPromote– a free program that allows you to reach thousands of fellow CoPromoters and shares your content on Facebook and Twitter. Social Media, for me, has been one of the more time consuming parts of blogging. I also realize that I could hire a VA for that, but I’m not quite ready to do that. Other options include blog planners and I’m still in the midst of finding the ‘right one’ for me. Maybe it’ll mean creating it myself, and if that’s the case- I welcome the challenge.
But one of the main ways that I’m preventing blogger burnout is to remember why I started blogging in the first place. Or at least to remember my initial blog goals and the purpose for this blog. I’m also keeping in mind who I am as a blogger, and who I’m not. I never set out to be a deal blogger, a giveaway blogger, or a review blogger. I may incorporate those into the blog from time to time, but it’s never been part of my original purpose.
But, by keeping in mind who I want to be as a blogger and maintaining that blogging voice, and also why I started blogging in the first place; I hope to keep myself from burning out.
Have you experienced blogger burnout? How did you deal with it?